Everything happens for a reason. Sometimes a picture-perfect life falls apart and leaves us in bewilderment on how to survive in this world. Life definitely brings us to a halt sometimes but you have to remember that you are not the only one going through this turmoil. Life is never a straight line and we all experience ups and downs. It breaks my heart to learn that unemployment in the US alone amounts to more than 26 million which is 15% of the US workforce. We have to fall apart to create a new and meaningful life – a life that makes us even more strong and robust. The truth is we may look back at our life and someday talk about the strength and wisdom we achieved living in the time of the pandemic called COVID-19. We will have to wait and see how many different types of businesses boom at this time. There have been too many articles on how the COVID-19 has seen many blessings in nature. But since my focus is on people and organizations, I will stick to my forte.
1. If you are a small business owner and have delayed taking your business online in the past, now is the best time to do so. If your business is not online, you do not exist in the market at this point. Social networking and connecting should be a priority even if you do not appreciate it.
2. Change is difficult especially for some more than others. If you feel you are this person, acknowledge this weakness in you. This particular weakness may set you back years in your business in terms of success. Identify how you feel about change and ask yourself if this is a valid claim.
3. Your business must be evolving and if you practice the same customs for years without change, your business will suffer. If your natural market does not require your products, you cannot keep selling it, no matter how good your customer service or product is. The best example of this is Blockbuster.
4. Business owners are good at identifying their opportunities and threats but when making decisions on how to grow and implement ideas, it is important to list as many ways as possible and consider the wild factors. There is a human tendency of hesitation or avoiding actions that have not been taken before in an organization. Business owners and top management prefer to stick to ideas generated that are close to the organizational culture. This is true when it comes to private practices as well such as lawyers’ or physicians’ offices.
5. Be aware of your company culture. Be innovative and instigate change even if you think it is very different from your previous habits. You may bring a completely new and different perspective to your organization that will help your business evolve.
As a coach, I would like to support you if your business is suffering and you would like to bring some change or have had difficulty coping with your new work situation, or you just need someone to find your strengths to divert it to a new passion or business idea. I would like to help broaden your horizon to help generate some extra income through my coaching sessions, wherever you are in the world.
Hamna Siddique is a career and leadership coach focusing on confidence and personal development.
Email: ha***********@go********.llc. |https://hamnasiddique.com| ©2020 Goldbridge Coaching LLC |All Rights Reserved|
2 thoughts on “Small Business Owners During a Pandemic”
Hi, Hamna. So true! It’s so hard to pivot when you put blinders on that everything will go back to the same. I’m certainly hopeful of that tho the reality is that lifr, travel and business will have to think outside the box to survive and recover. Online is where to be and albeit scary, makes total sense. Thank you for sharing and the reminder that we have to start thinking and take action differently – as uncomfortable as it may be.
Great post! Such an important message for entrepreneurs